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ARTCHADIGITAL HUB

Digital marketing

Digital marketing

Define your offer and audience, plan your content, launch a first campaign and read your results to improve.

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Objectives

  • Define a clear positioning and target audience
  • Build an editorial line and calendar
  • Set up a first advertising campaign
  • Track indicators and adjust

Indicative programme

The programme is adapted to the group's level and goals.

  1. Module 1Positioning, audience and value proposition
  2. Module 2Choosing channels and an editorial line
  3. Module 3Content creation and scheduling
  4. Module 4Basics of online advertising and local SEO
  5. Module 5Measuring results and continuous improvement

Skills gained

  • Write a value proposition
  • Plan content
  • Launch a test campaign
  • Read a results table

Prerequisites

Having a business, project or organisation to work on is a plus.

Trainer

Delivered by the ARTCHA DIGITAL HUB teaching team. The lead trainer's name is confirmed at enrolment.

Certificate

Certificate arrangements are specified at enrolment.

Price

Provided on request, depending on the format and group size.

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